Is the page mobile responsive - will it present well on mobile phones, tablets, etc. Is the landing page "transparent" to the executive email list user making the query - that is to say, does it reflect what your website is about in general - is this a good website to send the user to for this type of user query? And executive email list lastly, what is the ad format? By this Google is looking to see if any qualifying "ad extensions" are being used by the advertiser to give the user more information about your executive email list site and landing page before he or she gets there? Things like phone number, hours of business, other landing page options within the ad for more executive email list specific information to go to.
Advertisers can test their ads prior to final executive email list submission and even while they are running to view how their ads will or are performing and there are things that can be done at any time to influence where executive email list and when ads are being made viewable. You can always work to improve your Quality Score by doing such things as implementing ad extensions, introducing negative keywords, changing ad verbiage or images, increasing or decreasing your executive email list maximum bids on keywords and keyword phrases, changing running times or audiences for the ad, etc. Staying in touch with your ad's performance as it is running and making adjustments to improve how it is converting is always a good idea and executive email list knowledgeable advertisers do this regularly to make their ads more effective and to save advertising costs on their ads.
As for what your ads are costing you per executive email list click, every ad you place goes into what is called an "Ad Auction" where you are competing against other advertisers for ad placement locations and times. Each executive email list auction run is called a "Second Price Auction" so the good news as to what this means is that you do not necessarily pay your maximum bid amount for each click of executive email list your ad. You pay just enough to beat the second-place advertiser's bid and keep your position. So, this means that if your maximum bid is 3 and your 2nd place executive email list competitor's bid price is 2.00, you get the position in the search results and pay the 2.00 for the click instead of 3.